This isn’t the best case scenario with real estate investing because your ultimate customer is the homeowner. Human Connection: The closest thing you’ll get to a human connection with direct mail is when the postman drops it off. The more flyers you put out, the more calls you’ll get. As anything, this becomes a numbers game. More Pieces: Since the cost of distribution is lower, you can afford to put out more pieces. Studies have shown that door hangers can have up to 3-5% conversion rates which is astronomical if you’re sending out tons of flyers Targeted distribution: As discussed earlier, door hangers are designed to go right on the doorknob of homes. This doesn’t even include the postage for direct mail as well as the printing. However, this list will often cost a considerable amount. With direct mail, you have to secure the right list so that your pieces go to targeted homeowners. Benefits of Real Estate Flyer DistributionĬost-Savings: The cost of having flyers distributed on foot is much lower than the cost of having direct mail sent out. You won’t have to compete with any other piece as your flyer will be the only one there. They have no choice but to acknowledge your flyer there. On the other hand, flyer distribution will reach the customer at their front door.Įveryone has a front door and your piece will ideally be placed there. Not the most effective method of advertising since you’re competing with priority mail. They’re looking to see which bills came in and then they’ll toss your piece in the trash. The reason is that when someone gets home and grabs their mail, they aren’t looking to see what new offers might’ve come in. Real Estate Flyersĭistributing flyers on foot has some of the same advantages of direct mail but it is often more effective. In this real estate flyer guide, we’ll go over the best designs and strategy that you can use to get leads that wouldn’t be available to your competitors. However, this method of advertising is often expensive and the returns aren’t that great. Most investors use direct mail as you can specifically target certain residences that might be in foreclosure or suffering from code violations. With the MLS being overloaded with competition, the only way to win is to differentiate yourself. Real estate investors, flippers, and agents all have to find ways in order to find new deals.
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